As one of the biggest flower provider in the US we wanted 1800 Flowers to move towards a more sustainable future by educating people how they can grow their own flowers and crops in the city. We did this by providing a small box included in every purchase that contained the raw material (seed and earth), Together with the interactive app, anyone can become a successful cultivator of flowers or spices at home.
Phase 2 of this project is giving away these boxes to schools, as a green marketing strategy.
I was tasked with creating the package-design, concept and usability. And because we were dealing with a client that is deals in plants and flowers, we used green compostable materials and ink throughout this project.